With all of the different sites out there, competing both directly and indirectly with your own, it is often quite a challenge to get the attention of your visitors so that they'll stay long enough to be exposed to your message.  It is really up to you to have a superior affordable web design to make sure that you're attracting your target market and keeping them on your site.

The difference between the good and the great is just that little extra zing, this statement also holds true for websites. Great ecommerce web site design has the ability to mesmerize visitors to stay and lap up all the info the info within the site. Using eye candy in the form of interesting fonts help to spruce up your site, keep the headline to the point and short using large and attractive fonts. Sub-headline in smaller type may be used to deliver secondary messages of the main headline.

Since the days of the printing press, writers and editors has been playing around with the different type of fonts and sizes and see how they interact with readers. Although the essence of it sounds simple, like increasing the font size or changing the typography, it is not a mere changing of font size from say 18pt to 48pt making all the difference, there are more intricate things involve.

- Say something that is important to your visitor, and have the font size match the importance of the statement.  For example, if you're having a 25% off sale at your online store, you will want to make the font large, but not so incredibly large that you are turning people off.  Font sizes that are too large for the message will look as though the page is shouting, rather than announcing.

- Proportion your font size of your headline to the approximately the right size of your content fonts. As a rule of the thumb, generally increase of the headline to an extra 6 points as compared to the content font size. So lets say for a content font size of 10 the headline should be a font size of 16.

- Consistency in work is important, this also holds true to the sizing of fonts in a web page. Make sure that any changes in size are consistent in the whole document to lend a feeling of uniformity to the whole page. Difference in font sizes throughout the document can be used as an indicator of the level of importance of the content. If possible decide beforehand the type of look and feel you want for your site and blend it into the design of the website.

There are other ways to attract visitors to your site, using a different lettering to emphasize certain words will help to make them stand out. Others may include:

- font family - there are many different styles of fonts (or letterings), using a different lettering to emphasize certain words will often be able to focus attention on those words.

- color - hot colors tend to attract the most attention.  This means reds, oranges, and yellows.  The one that works best for your website will depend on your page's background color.  If you have a white background, yellow may not be very visible, but red might make a great statement.

- style - the style of the font can also be adjusted to suit the text of your webpage, bolding or italicizing words will make them stand out in a crowd of words.

All these techniques may be useful to create a winning site, but as the creator of a website one must be careful not to overstep the boundaries of moderation. People generally are turned off by what is deemed as a tacky or gaudy custom web design usually boasting loud beeping music, flashing lights and loud colors. This excess is sure to backfire. Don't overdress your site as this will probably be your undoing. Go for moderation and Zen in design for that winning touch.